Ashley’s Story

I’ve always loved experimenting with makeup, but when it came to foundation, I could never find a shade that matched, didn’t cause a break out or covered my red, inflamed skin.

I found a Custom Blend Specialist that perfectly matched my skin color, eliminated my extreme redness while keeping my coverage light and natural as requested. I was mesmerized with the result! My skin looked flawless and didn’t look or feel like I was wearing makeup at all. I decided to learn how to custom blend foundations in 2007 and since then have learned to blend bronzers, blushes, concealers, highlighters, eyeshadows, brow powders, and lipstains.

Before I found custom blended makeup, I was totally unaware that there are no government-regulated requirements on cosmetics. Which means it is perfectly legal to not educate buyers on what is in their cosmetics, how long they’ve been sitting on a shelf and even where it comes from. I realized why I was having such a hard time with other foundations, it was the ingredients!

As my business and I grew, I realized how much society’s standard of what a woman should look like was negatively affecting me and my clients. I would make a client’s skin glow and she would say, “the foundation looks amazing, now if I could only fix . . .” I was feeling unfulfilled, like I wasn’t really helping these women. So I decided to do some deep soul work and that is when I found Reiki and meditation. I learned how deeply spiritual beauty is and started incorporating energy work into my products and services.

I create natural, everyday looks for my clients, teach them how to apply their new blends, simplify their makeup routine, and most importantly make them feel beautiful and worthy of self-love. I’m passionate about clean beauty and love writing about the cosmetic industry.

I am your inner and outer beauty advocate and can’t wait to help you become your highest self!

xoxo Ashley

Simple & Lovely, the Best Custom Blended Cosmetics!
Simple & Lovely, the Best Custom Blended Cosmetics!

Out with My Old Makeup

Joan G.
I can't believe I can look this good! I'm going home to clean out my makeup drawer!

It's truly the future of makeup!

Emily M.
My skin was a lost cause. I used what I could just to cover my acne. Customized Cosmetics gave me the coverage I desired along with a beautiful finish! My acne has cleared up and I actually get compliments on my complexion now! It's truly the future of makeup!

It looks and feels very natural

Constance G.
Your customized foundation turned out to be the best I have ever used. It looks and feels very natural and stays on all day without having to reapply! It is the best 'one coat wonder' and I thank you for introducing your product to me.

I felt like a new woman!

Heather M.
Immediately after the consultation, I felt like a new woman! I cannot thank Ashley enough for my new 'youthful' look. She's changed my life forever.